What You Need To Know About Hiring A Florist For Your Wedding

May 11, 2021

Wedding planning can be enjoyable, and it can be overwhelming. There are a lot of details to discuss and decisions to be made throughout the entire process. When it comes to hiring a florist, there is so much information available to you. There are articles from major wedding publications on how to develop a budget, the average percentage you should plan on for your wedding florals, questions to ask your florist, etc. Often the information can be conflicting and misleading.

Orange, rust, and white spring flowers.

Below are the things you need to know about hiring a florist for your wedding/event.

  1. Pricing Varies: The price of your flowers is not a set amount, percentage, or package. I often see information giving couples average prices or percentages to expect their florals to cost. Unfortunately, this information is not correct most of the time. It often misleads couples into having false expectations for how much they should budget for their wedding florals and how much they will get for that designated amount. Recently I saw an article that said couples should expect to pay $1200-$1500 for their wedding flowers. Suppose this was only for the wedding party (bouquets, boutonnieres, corsages). In that case, this estimate might be more appropriate. Still, it is not enough for an entire wedding, including ceremony backdrops/arches, reception centerpieces, floral for signs, escort card tables or seating charts, etc. On average most couples spend around $4600 for a full-service floral design with me. The pricing, of course, depends on the clients’ desires, must-haves, color palette, and time of year they are getting married which is why I provide general estimates initially based on what is requested.
  2. Be Flexible: Speaking of pricing, it constantly fluctuates in floral design as we are creating art with something that is living (if only temporarily). Go into any meetings you may have with an open mind and flexibility around your wedding’s specific types of floral. Many things can affect floral availability and pricing. The season, supply and demand, weather/natural disasters, disease, political climate, government rules/restrictions, etc. I will take requests for specific floral stems and try my hardest to source them; however, I do not guarantee particular varieties. I focus on the color palette instead of particular flower varieties. It gives me the flexibility and the creative freedom I need to create something unique for my clients. Not to mention it allows me to source locally as much as possible, which is always the best quality!
  3. Trust Is Important: Work with the florist you most connect with! I cannot stress this enough. I know that the budget is essential, but it is not the only thing that is important in a working relationship with your wedding vendors. If you don’t connect with someone you are meeting with, but they are the cheapest option, then the trust factor will not be there. It will make the experience unpleasant for all involved, and the quality of the designs will suffer if you are not on the same page. I encourage couples to hire the person they click with and work out any adjustments needed on the proposed design from there. When I first create a proposal for clients, I estimate based on the information they shared during our initial phone call. I will include the color palette, inspiration photos, descriptions, and the estimated amount. If the clients are comfortable moving forward with me as their designer, we can make any adjustments they need to the initial proposal and then move forward.
  4. Original Designs Are Key: If you haven’t read my post regarding Pinterest Weddings, definitely check it out, but I want to remind you that Pinterest is for inspiration only! Work with a designer who creates their designs and doesn’t promise to copy a design presented to them from Pinterest. I pride myself on trying to make every wedding unique to the couple’s style and taste. We all love the miracle of social media for inspiration which is the foundation for creating your wedding aesthetic. Still, I have found that my clients don’t want to copy something that someone else has already done for their wedding. They want their wedding to be specific to them and create a one-of-a-kind experience for their guests to enjoy. I will bring up how vital trust is again. Trust your florist to guide you through the design process and develop a unique design just for you based on what you are loving. Please don’t ask us to copy an exact design. We don’t want to replicate another designer’s work (#plagiarism), and even if we wanted to (which we don’t), it would be impossible. Every designer has their style, and every design they create comes out differently every time. If you asked a designer to recreate something they already made, it would still look different than the first time. Design is so personal!
  5. Accidents Happen: Let’s be realistic for a moment. Accidents do happen, so you want to make sure your florist is covered. Hiring a designer who has a contract and liability insurance is crucial. Make sure to ask them if their insurance covers large-scale installations like hanging or free-standing structures that they may be designing. If they are adequately insured, they will provide this information to you or the venue you have chosen for the wedding. You’ll also want to make sure their insurance covers them to install the installation as well. I have proper liability insurance and have no issue providing this information to anyone who requires it. I love knowing that I have my clients back when it comes to this.
  6. Every Florist Is Different: As with all things in business, all florists run different floral enterprises. Some operate a brick-and-mortar retail floral shop. Their services may include daily flower arrangements and deliveries, weddings, funerals, and other special occasions. Not all retail shops specialize in wedding florals. Make sure to ask them how many weddings they typically take on in a year and examples of the designs they have done for previous clients. They may not be as design-focused as other florists who specialize in weddings meaning they may have a standard format for weddings for all clients and adjust the colors to match your color palette. The flowers, in this case, will most likely not be specialized or even seasonal. Then, studio florists may own a brick-and-mortar location or work out of a home studio. Still, they are by appointment only and usually specialize in weddings and events only. Again I encourage you to ask them about the number of weddings they take on a year and about their work. Not all florists are the same when it comes to how much work they do each year. A high volume of weddings doesn’t always mean they will be better than someone who only takes a limited number of weddings a year. I only take on a certain number of clients per year to give them my full attention and design with intentionality in mind. I want to provide specialized blooms and foliages for my clients so that their floral feels personal to them. Other studio florists are structured as a high-volume business, meaning they could take on 100 plus weddings a year. I think personal preference comes into play. If floral is essential to you as far as having it and making sure it looks nice, and in your color palette, then a high-volume studio florist may be a great fit for you. Suppose you want your experience with your floral designer to be more personal and hands-on. In that case, you might want to hire someone like myself who is highly specialized, cares a lot about the specific design details, and is available throughout your planning process to answer questions you may have along the way.

I hope this insight was so helpful for you! As always, if you have questions, please comment below. Clients come to me all of the time asking about how best to approach their floral needs, and I love being able to help guide them through the process. I love to serve others, and this is one of the ways I can do so.

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